Art Direction, Packaging Design

Trimtab is a brewery based in Birmingham, Alabama committed to two things – creating complex, balanced craft beer, and celebrating the people, organizations, and ideas that are small sources of big change. It’s a brewery with great vision.

After a few years of brewing beer and creating a storefront to sell on tap, Trimtab decided to can their craft beer and sell to wholesale retailers. They needed a can design. This IPA can marked their entrance into the wholesale beer business and established the packaging standard for future cans.

Included in this gallery are final can design images as well as unselected concepts.

Agency: Big Communications
Full Case Study: Here

• WINNER OF SILVER ADDY AWARD •